{"id":3505,"date":"2023-12-14T12:45:35","date_gmt":"2023-12-14T11:45:35","guid":{"rendered":"https:\/\/olga.fr\/pour-aller-loin\/?p=3505"},"modified":"2023-12-14T12:45:38","modified_gmt":"2023-12-14T11:45:38","slug":"olga-signe-un-contrat-de-licensing","status":"publish","type":"post","link":"https:\/\/olga.fr\/pour-aller-loin\/olga-signe-un-contrat-de-licensing\/","title":{"rendered":"Olga signe un contrat de licensing en Chine"},"content":{"rendered":"\n\n
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Nous exportons notre expertise au pays du soja<\/h2>\n
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Pionnier fran\u00e7ais des <\/span>alternatives v\u00e9g\u00e9tales, nous avons sign\u00e9 un contrat de franchise historique avec Junlebao. Deuxi\u00e8me acteur laitier en Chine avec 18,9% de part de march\u00e9 sur la cat\u00e9gorie des produits ultra-frais, Junlebao est une entreprise qui enregistre un chiffre d\u2019affaires d\u2019environ 2,6 milliards d\u2019euros.\u00a0<\/span><\/p>\n

D\u00e8s 1988, avec Sojasun, nous avons cr\u00e9\u00e9 notre premi\u00e8re gamme v\u00e9g\u00e9tale d’alternative au yaourt. Aujourd’hui nous allons exporter ce \u00ab\u00a0savoir-faire unique de trente-cinq ans dans la fabrication de produits ferment\u00e9s et de desserts frais ou UHT\u00a0\u00bb au-del\u00e0 de nos fronti\u00e8res europ\u00e9ennes : la Chine.<\/p>\n

Ce partenariat pr\u00e9voit le lancement d\u2019une gamme de desserts v\u00e9g\u00e9taux en Chine, sous la marque Sojasun pour<\/span> l’\u00e9t\u00e9 2024. Ce type d’accord nous permet de \u00ab\u00a0fabriquer localement et de limiter les transports\u00a0\u00bb en coh\u00e9rence avec notre vision strat\u00e9gique de l’entreprise.<\/p>\n

\u27a1Pour en savoir plus sur ce nouveau partenariat, consultez l’article des Echos\u00a0<\/a><\/p>\n\n <\/div>\n <\/div>\n<\/section>\n\n\n\n\n\n

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\n \n T\u00e9l\u00e9charger le Communiqu\u00e9 de Presse\n <\/a>\n <\/div>\n <\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":3515,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[30],"tags":[],"class_list":["post-3505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"acf":[],"yoast_head":"\nOlga signe un contrat de licensing en Chine - Olga<\/title>\n<meta name=\"description\" content=\"Olga signe un contrat de licencing en Chine et exporte ainsi son expertise des desserts v\u00e9g\u00e9taux au-del\u00e0 de ses fronti\u00e8res.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/olga.fr\/pour-aller-loin\/olga-signe-un-contrat-de-licensing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Olga signe un contrat de licensing en Chine - 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